As time goes by, consumers are becoming increasingly educated about the environment and the impact that human activity has on the Earth.
In 2014, a global survey showed that 55% of consumers are willing to pay higher prices for goods and services from businesses with environmentally-friendly business practices. By adopting eco-friendly practices, you will be enhancing your bottom line as well as the environment.
However, all of your efforts to go ‘green’ must be genuine if you want to advertise them. Consumers have the ability to penalise and punish organisations deemed to be misleading them with false claims of sustainability (known as ‘greenwashing’).
So, what can your business do to become more environmentally-friendly? Here are three simple steps to get the ball rolling:
- Go digital with your documents – Going digital means less paper. Paper makes up around 35% of the planet’s waste stream, so by using as little paper as possible, you can help to reduce this waste.
- Pull the plug – When the office is closed and everyone has gone home, switch off everything you possibly can before you leave. This includes computers, monitors, printers and other gadgets.
- Work with other green companies – With such a huge emphasis on eco-friendly practices, working with like-minded businesses is a great way to promote your own green efforts. Building a ‘green network’ to make your whole supply chain as environmentally-friendly as possible can go a long way.
READ MORE: What are we doing to help the environment?
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